![]() When you write, try to keep a neutral tone. Most reporters pick and choose what they’ll use. Your copy will be heavily written and not used in its entirety. Many people write up their own obit and assume the media outlet will use it verbatim, but that’s not likely to happen. You may also include information about their childhood, their education, their professional life (both at your company and elsewhere), their family and the funeral details. Include plenty of background materials on the person, focusing on his or her accomplishments. You probably should reach out on your own, but you likely will need to coordinate with the funeral home that is handling the details.ĭeliver the information in a timely fashion, since nobody wants to read obits of people who died months ago. Once you have chosen a candidate, you need to prepare information for the media. ![]() The chief operating officer who worked for the utility for 14 months back in the 1970s then moved out of the area won’t move the needle. Remember to only suggest people who worked for the utility for a significant time – or made a major contribution. ![]() That’s admittedly a little vague, but the employee with 16 children or the worker who won the lottery, but continued to toil as a janitor might draw interest. And any unique employees are worth considering, too. If a rank-and-file employee is well-known locally for something outside the utility, they’re potentially a good candidate. Good candidates include CEOs, presidents, board chairs and anyone else prominent in the community. Granted, you need to be selective when it comes to suggesting someone. Well, when someone prominent at your utility dies (whether a current employee or a former one), you should suggest to your local media that they consider an obit.
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